“I really don’t understand why I have endured such nonsense for so long,” says Kerli Karumaa, who admits that she had never felt clean hair before using the Nurme Cosmetics lemongrass shampoo.
No shampoo cleaned my hair thoroughly
“Even though I bought shampoos from different salons, where hairdressers recommended what would suit my hair type best, I still had to wash my head every day,” which, according to Kerli, was like a closed circle, because the more she washed her hair, the faster it got dirty. Fortunately, a year and a half ago, she happened to read a blog, where they explained which products could be replaced by natural ones and why. Kerli has always been very close to nature, but in beauty care, she has made choices based on what was advertised on TV or what seemed interesting on the store counter. Without further investigation about what ingredients do the products contain. “While reading the article, I gradually began to realize that there is no need to smear these chemical cocktails on myself if everything can be done with only using products of organic origin,” says Kerli.

Under the sun of Abruka Island
In addition to lemongrass shampoo, Kerli’s big favorite is the sea mineral body scrub, which she usually uses twice a week. “Even when you are applying the scrub, it already makes you feel nice and the skin is very soft after use,” she describes. By the way, Kerli recommends also use the scrub during summer, because it removes dead skin cells, and this way your tan stays on significantly longer because the pigment reaches deeper into the skin layer. 
Although organic ingredients were the reason why Kerli switched to natural cosmetics, a good scent is also important for her when choosing a beauty product. “I adore natural scents because they are so genuine. I recently sniffed my friend’s cream, which smelled so synthetically, and I got scared of the thought of her using that product,” says Kerli. According to her, many of the people she knows are skeptical about how natural products can give any results at all. “I’m still trying to convince them to at least try them out because I’ve never regretted switching to natural products.”








