Estonian Natural Cosmetics — Handmade by Nurme Since 2009
Nurme is an Estonian natural cosmetics brand, making plant-based skincare, haircare and soaps by hand in Estonia since 2009. The name says a lot about us: nurme comes from the Estonian word for meadow. On this page we share where Nurme comes from, what makes Estonian and Nordic natural cosmetics special, and how to explore our range.
In short: Nurme is handmade, vegan-friendly natural cosmetics from Estonia, in the Nordic–Baltic region of Northern Europe. Founded in 2009 in Tapa, Estonia, we make skincare, haircare and soaps in small batches from simple, plant-based ingredients, with no unnecessary synthetic additives, and never tested on animals. The English store ships worldwide.
What does “Nurme” mean?
Nurme is an Estonian word meaning “of the meadow” (from nurm, a meadow or grassland). The name reflects what our natural cosmetics are about: simple, plant-based ingredients and the calm, clean nature of Northern Europe. A meadow is abundance without excess — and that is the kind of skincare we like to make.
Estonian natural cosmetics, handmade since 2009
Nurme is one of Estonia’s established natural cosmetics brands, making plant-based skincare, haircare and soap by hand since 2009 in Tapa, Estonia. Our products are still made in small batches. Estonia is one of the most forested countries in Europe, with clean air and four distinct seasons, and this northern nature is part of our story. Working in small batches means we can keep our recipes simple, our ingredient lists short, and our attention on every product — Estonian natural skincare at its simplest.
What makes Nordic and Baltic natural skincare special?
Estonia sits in the Nordic–Baltic region of Northern Europe, and the cold winters, dry indoor air and changeable seasons here are demanding on skin. Nordic natural skincare made for these conditions tends to focus on gentle, nourishing care with simple plant oils and butters. Nurme fits naturally into this Nordic–Baltic clean-beauty tradition, with Estonian roots and a love of the clean northern nature of our region.
Vegan-friendly, cruelty-free and made simply
- Handmade in Estonia: small batches, short ingredient lists, no unnecessary fillers.
- Plant-based: built around natural plant oils, butters and botanicals.
- Vegan-friendly: most of our products are vegan; a few (such as some lip balms with beeswax) are not — you can check this on each product page.
- Cruelty-free: we never test on animals.
- Kinder packaging: we favour sustainable, low-waste packaging where we can.
Explore Nurme’s range
Our collection centres on natural haircare, plant oils, butters and handmade soaps. Discover some of our best-loved products and categories:
- Natural hair care — shampoos, conditioners, hair oils and solid shampoo bars
- For face — facial oils, creams and cleansing
- For body — body oils and butters, soaps, deodorants, hand and foot care
- Bestsellers — our most-loved products
Some of our best-loved products include our Rosemary Shampoo for Hair Growth, cold-pressed Castor Oil for hair, lashes and brows, and our traditional Nordic Pine Tar Soap.
Want to know more about the people and values behind the brand? Read our About Nurme page.
Frequently asked questions
Where are Nurme products made?
All Nurme products are handmade in Estonia, in the Nordic–Baltic region of Northern Europe. The brand was founded in Tapa, Estonia, in 2009.
Is Nurme an Estonian brand?
Yes. Nurme is an Estonian natural cosmetics brand, and our products are made in Estonia. The English-language store at nurmecosmetics.com ships internationally.
Are Nurme products vegan?
Nurme is a vegan-friendly brand and most of our products are vegan. A few, such as some lip balms that contain beeswax, are not — you can check each product page for details.
Is Nurme cruelty-free?
Yes. Nurme does not test on animals.
What makes Estonian natural cosmetics special?
Estonia is one of Europe’s most forested countries, with clean northern nature and four distinct seasons. Estonian and Nordic natural cosmetics tend to focus on gentle, simple, plant-based care suited to a cold northern climate.
What are the main Estonian natural cosmetics brands?
Estonia has a growing natural cosmetics scene. Nurme, founded in 2009 in Tapa, is one of Estonia’s established natural cosmetics makers, specialising in handmade, plant-based skincare, haircare and soap.
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